Graphic Designer's Essential Reference: Visual Ingredients, Techniques, and Layout Strategies for Graphic Designers

Author(s): Timothy Samara

Design

A good designer, like a good chef, is aware not only of how each ingredient is similar or different, but also which delivers one message in contrast to another, which will combine to create experiences that are harmonious or jarring, financial, medical, or industrial. By comparing the designer to a chef, author Timothy Samara, walks readers through the ingredients, tools, and techniques it takes to create successful design recipes.This book is broken into easy-to-follow sections, including basic design techniques, graphic ingredients, and projects recipes. The Graphic Ingredients section is categorized into four groups: Pictorial Staples, Chromatic Flavors, Typographic Confections, and Spatial Presentations. Once the basic design techniques and ingredients are established, the author demonstrates how to concoct delectable design recipes. The Graphic Designer's Studio Companion is an inspirational resource that all graphic designers should keep by their workspace for handy reference.


Product Information

Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. He was principal of Physiologic in Syracuse, located in upstate New York.

General Fields

  • : 9781592537433
  • : Quarto Publishing Group USA
  • : Walter Foster Jr
  • : 0.893577
  • : 30 September 2011
  • : 254mm X 203mm X 17mm
  • : United States
  • : 01 February 2012
  • : books

Special Fields

  • : Timothy Samara
  • : Paperback
  • : 1111
  • : English
  • : 741.6
  • : 248
  • : 1500 colour illustrations